PITFIRE PIZZA

Formed a partnership with Sonoratown for a yearly Chivichanga Pizza Partnership on Cinco de Mayo. This turned around a day with typically very low pizza sales and created a yearly event of brand awareness, community building, and social growth.

Helped steer and solidify the branding for Pitfire 2.0, which began in 2019 with the re-opening of North Hollywood. Then later helped to define Pitfire 3.0 with the opening of Woodland Hills in 2021.

Guided social brand identity from fully food centric to include shareable, engaging content and hit our goal of 10k followers in my first year.

Created a new Pitfire Pizza website from ideation to launch, which has since brought hundreds of large party, catering and fundraiser inquiries resulting in an increase in party sales for all locations.

On the critical path team for openings at Pitfire Pizza Woodland Hills, Orange, Carlsbad and Echo Park.

the ideation of a market and branded Pitfire merch items

the curation of Friends and Family and community events

management of projects like sign building, artist curation, mural and marquee installs

MANAGEMENT OF SOCIAL, GOOGLE AND ONLINE ADVERTISING

marketing LEAD

  • hiring and managing a new-market PR team

  • coordinating influencer and media partnerships

  • focus on third party marketing and promotions